My friend Ariadni met with me a couple weeks ago to talk about her new business importing goods from Greece. She showed me piles of beautiful sandals, woven towels, pillows and photographs from her time there, asking me to put together a logo for her business, Flaros. I was blown away by these old structures, dovecotes. Buildings originally created to house populations of pigeons and doves. Ariadni wanted to reference elements of their facade for her logo.
I created a simple clean font to contrast the often beautifully textured and patterned goods that Flaros sells.